
PROFILE
Hi all — I'm Danielle Van Dyke, a professional marketer with 6+ years of experience in communications and brand strategy in energy, fintech, and telecommunications.
I'm a strategic thinker who understands the big picture and develops long-term action plans that achieve objectives. I'm also a detail-oriented individual who takes great care in creating high quality content that engages and resonates with readers.
In my past and current roles, I've successfully helped implement content management systems and communication strategies for both internal and external audiences.
I'm a firm believer that a successful business is a business with successful communications, and would love to take part in an organization that feels passionate about how they communicate with their customers.
After work, you can find me thrifting or renovating my home. I reside with my two dogs, Peanut and Eleanor, in Denver, CO and have roots in central and southwest MO.
​
If you've made it this far, thank you for your time! If this website has peaked your interest, let's chat about possible professional endeavors.



EXPERIENCE
Marketing Manager
Supports clients and employees with information to best utilize Spectrum Enterprise’s self-service tools
​
Implements the Experience Digital Operations department's engagement strategy to increase adoption and usage rates of the client portal
​
Simplifies technical concepts, like biller consolidations and customized fiber-based solutions, into easy-to-understand client communications
​
Outlines internal processes and training within the company knowledge base
​
Writes for a variety of communication channels including mail, billing statements, email, and IVR
Brand Content Specialist
Ria Money Transfer
2021 - 2023​
​
Managed the digital marketing blog team and editorial strategy.
​
Wrote content for the blog, emails, help center, social media, customer surveys, and other markeing initiatives.
​
Lead QA and maintained brand consistency throughout published content.
​
Reported on KPIs and measureed overall communication performance, delivery and strategy.
Digital Content Coordinator
White River Valley Electric Cooperative
2018 - 2021​
​
Conducted crisis communications during electrical outages
Managed the company's intranet and conducted trainings
​
Maintained customer-facing website appearance and content
​
Scheduled and promoted content for social media
​
Wrote for the state association's monthly magazine

CERTIFICATIONS & STRENGTHS
Google Analytics Individual Qualification
​—
Google Ads Search Certification
​—
HubSpot Email Marketing Certification
​—
HubSpot SEO Certification (In Progress)
​—
HTML & CSS Experience
​—
Adobe Creative Suite Experience
​—
Paid/Organic Social Media Experience
​—
WordPress Experience
​—
Smartling Experience​
​
